Top 10 Places to Buy Bridal Rings

When shopping for bridal rings, realize that you’re searching for what may be the single most symbolic pieces of jewelry you’ll ever own. Always make sure that you’re buying from a company that maintains a knowledgeable and friendly staff as well as high-quality inventory. To help get you started, here’s a rundown of the top 10 places to buy bridal rings.

Blue Nile

  • Blue Nile stands as the Internet’s largest diamond retailer. The company is in its tenth year of business, and offers buyers several key perks such as free shipping, a 30-day guarantee and certified diamonds. In terms of bridal rings, the company specializes in engagement rings, and also carries a large inventory of men’s and women’s wedding bands, three-stone wedding rings, and women’s diamond bands. The only drawback? With no brick-and-mortar locations, you’ll have to order your rings online without seeing them first.

Kay Jewelers

  • Kay Jewelers has been in business since 1916, giving the company the advantage of hiring only the most experienced and knowledgeable staff. Kay operates more than 900 stores across the United States, and offers a lifetime guarantee on all diamond jewelry, including wedding and engagement rings.
  • While bridal rings might not initially come to mind when you think of, rest assured that many couples have saved money on their dream rings through the company’s website. Many of Overstock's bridal rings are discounted 65 to 80 percent from suggested retail prices, meaning you can enjoy bigger, better rings for a much smaller price.


  • If price is of significant concern for you and your future spouse, take a look at There are wedding and engagement rings offered through this online discount jewelry retailer that are available for any budget. Worried about the quality of the jewelry at such low costs? Goldspeed offers a 30-day guarantee, so you’ll be able to return your jewelry for a full refund if you aren’t happy--just be sure to order with plenty of time in advance of your wedding day to be sure.


  • In business since 1924, Zales brings a strong sense of customer service to the hunt for your perfect bridal rings. Most major malls in the United States house a Zales store, and the company maintains its inventory for purchase online as well.


  • We’ve all seen the “He went to Jared” commercials. Well, be that guy: Go to Jared, and you might just discover what all of the fuss is about, especially if you’re in the market to design a custom ring. Jared also offers special diamonds, such as the Leo Diamond and Hearts Desire.

Tiffany & Co.

  • Engagement rings are almost synonymous with Tiffany & Co., but the world-famous diamond retailer also offers a wide selection of wedding bands. While it’s unlikely you’ll find much under $1,000 here, it’s highly likely that you will be guaranteed some of the most beautiful settings and diamonds on the market.


  • When your marriage calls for world-class boutique rings, insist on nothing short of Cartier. The French jeweler has been in business since 1847, and offers some of the most stunning--and most expensive--bridal rings sets in the world.


  • Unlike most of the other jewelry retailers on the list, Verragio specializes almost solely in bridal rings. Shop online or visit the boutique shops located around the country. Because Verragio’s main market is in engagement and wedding rings, rest assured that the staff will have answers to all of your questions.

Mall Department Stores--Macy’s, Dillard’s, JCPenney, etc.

  • Although this is the most generic offering on our list, it can come in handy if you’re looking to save some money while still finding the perfect bridal rings. Take a stroll around your local mall and visit some of the jewelry counters at the flagship department stores there. While you may not find salespeople with quite as much knowledge as other jewelers, you will be able to find some great deals on beautiful bridal sets.

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